10 Post-Purchase Marketing Ideas to Win Over Your New Customers

June 28th 2021
6:07:18 pm

One of the most important ways for merchants to communicate with consumers, particularly for new, is through post-purchase marketing flows.

However, this is a massive hole in many brands’ marketing efforts as many fail to follow up in a meaningful way after a purchase.

The truth is that post-purchase marketing ideas are not extremely difficult to produce and can have a massive impact on a company’s bottom line as they help to ensure each new buyer has a positive experience.

Moreover, it is essential for merchants to remember that than it is to acquire a new one. If retailers stop paying attention to a customer after they complete a purchase, they are missing out on massive retention and loyalty opportunities.

Therefore, as a means of helping sellers to optimize their new customer retention rates and implement post-purchase marketing ideas that have proven to be effective today, we will explore what merchants should do after a customer completes a purchase to engender loyalty and reduce churn rates.

Let’s get started.

10 Post-Purchase Marketing Ideas for New Customer Retention

In reality, there are scores of post-purchase marketing tactics that retailers can deploy to help

That said, some of our favorites include:

1. Make Purchases Shareable

When customers successfully reach the post-purchase “Thank You” page, they are still actively engaged with the site and feeling optimistic about what they just bought.

An excellent way for merchants to capitalize upon those feelings is by providing customers the ability to share their purchases via social. From the customer’s perspective, sharing their purchase is not necessarily about promoting the brand. Instead, it’s about telling their social circle about their new item.

Retailers can even include pre-written messages, graphics, and the like to make it even easier for shoppers to share their purchases with others.

However, if retailers want to take things a step further, they can even incentivize sharing orders by providing a discount on the shopper’s next order. This not only helps to promote the brand but also.

Similarly, retailers can ask customers to download the company’s app, visit the store’s blog, invite customers to join the brand’s customer loyalty program (if they haven’t already), or take similar action.

The point here is not to let the “Thank You” page disengage a customer. Instead, capitalize on the opportunity to elevate new customer retention levels.

2. Develop Premium Packaging

As far as post-purchase marketing ideas are concerned, premium packaging is one that serves a variety of purposes.

Firstly, excellent packaging subtly sends messages to the customer that the company cares a great deal about the customer experience. Secondly, premier packaging also signals that the brand and products it sells are more valuable than competitors with cheaper packaging.

Proving this point, found that nearly half of consumers are likely to make multiple purchases from a company that invests in its packaging.

Therefore, if brands are selling products in drab, unimpressive packaging, it will be pretty hard to convince consumers that their products are top-notch. Since no one wants to purchase from a brand that does not guarantee maximum value, new customer retention rates are likely to suffer as a result.

Additionally, while retailers might not feel that investing in packaging is that wise of a post-purchase marketing idea, consider the fact that than first-time buyers.

Since premier packaging is likely to encourage additional purchases, thereby increasing new customer retention rates, the investment is likely to be well worth the money.

3. Implement a Loyalty Program

Most retailers are aware of the, particularly as it relates to customer satisfaction and revenue.

However, most are unaware of how loyalty programs can benefit the post-purchase process.

The fact of the matter is that building an authentic emotional connection with customers is the best way for retailers to. A great way of achieving this is through the use of a customer loyalty program, as it can be used to express appreciation for shoppers.

Some ways that merchants can achieve this aim include:

  • Personalizing their loyalty program
  • Offering rewards that arouse emotions
  • Gamifying the process

By implementing these kinds of tactics, retailers can effectively elevate their new customer retention rates and build abiding relationships with their shoppers.

4. Turn Customers into Subscribers

After a customer completes a purchase is an ideal time to try and capture the shopper’s contact information and. A simple way to achieve this is by offering to send them a 10 percent off coupon for their next purchase for signing up.

Turning customers into email list subscribers is a critical step in new customer retention as this will allow merchants to target new consumers with personalized campaigns that deliver relevant content, products, offers, and other information that will help to entice customers into making another purchase.

Given the incredible power of email marketing to build relationships and generate revenue, this should be the number one post-purchase marketing idea that sellers implement.

5. Upsell and Cross-Sell

are some of the most potent revenue-increasing tools retailers have at their disposal. Through the use of these two tactics, sellers can reach consumers with product upgrades or related items that they are likely to be interested in, based on their purchase history.

While email marketing is one of the most popular methods for instituting this post-purchase marketing idea, retailers can also utilize this tactic with search engines and social media advertising.

However, since email marketing doesn’t cost retailers anything and advertising does, it is highly recommended that if retailers want to upsell and cross-sell via search and social that they to ensure campaign success.

6. Collect Customer Feedback

Asking customers for feedback lets them know that their opinion and experience are vital to the company.

Therefore, it is wise for merchants to send out customer feedback surveys via email. By encouraging customers to express themselves, sellers can elevate their shopping experience, thereby assisting in new customer retention.

However, surveys are not the only way for customers to express themselves to the brand. That said, it is also wise for sellers to reach out to customers asking them to submit product reviews or testimonials.

Through this process, retailers can collect social proof and to share on their social media profiles (with permission). Doing this will not only make existing customers feel special, but it will also potentially assist a company’s customer acquisition efforts.

That said, not all customers will be so generous with their time as to sit down and write out their thoughts and opinions on a brand and its products. Therefore, for the segment of customers that require a bit of coaxing, merchants can entice them with small tokens of appreciation such as free shipping on their next order, a $5 gift card or similar offerings.

7. Personalize Email Campaigns to Increase Value

One of the best post-purchase marketing ideas for facilitating new customer retention is to utilize customer data to segment shoppers into meaningful categories, be they based on gender, location, purchase history, or the like.

By employing, sellers can reach consumers with highly relevant product offers and information. For instance, if a shopper recently purchased a DSLR camera from an electronics retailer, that merchant can then send the customer articles on the depth of field, the rule of thirds, or other photography principles that would add value to the relationship beyond products purchased.

8. Run Flash Sales and Discounts

are an excellent tool for creating a sense of urgency among consumers to get them to act immediately. As a result, this post-purchase marketing idea can be a great driver for new customer retention, bringing back first-time buyers to complete another purchase.

As far as implementation is concerned, there are a couple of ways that sellers can utilize flash sales. The first is to run this type of sale once or twice a year. Alternatively, merchants could establish a set schedule to conduct one each month. As a result, customers will anticipate the event and constantly be prepared to make purchases on short notice.

In either scenario, social media and email marketing campaigns will be a retailer’s best friend in the process. Moreover, to help increase the reach of the event, retailers can create a dedicated hashtag to use each time such a sale occurs.

When consumers know that a brand runs monthly flash sales, there is a good chance that sellers will see an uptick in new customer retention rates.

9. Offer Free Shipping and Returns

Abandoned carts are a massive problem that retailers are constantly having to battle. However, there are a variety of underlying causes for this phenomenon. As the shows, 60 percent of consumers claim to ditch a cart either because extra costs like shipping were too high or because the site’s return policy wasn’t satisfactory.

Therefore, as a means of combating cart abandonment, retailers can offer free shipping and returns. While the free shipping aspect is likely to increase conversions, it is really the offer of free returns that will cause new customer retention rates to skyrocket.

That said, merchants should actively promote a “free shipping both ways” policy to first-time buyers as this will let them know that if they are not satisfied with their purchase, it would not cost them anything to send it back.

When customers know that sending a product back won’t be a hassle, they are more likely to stick with the brand in the long-term.

10. Include Packaging Inserts

One of the most basic yet practical post-purchase marketing ideas is to simply slip a handwritten thank you note into a customer’s package. This is an easy way to let customers know that people at the company care and appreciate their support and patronage.

Moreover, this is a practical and useful way of inducing an emotional response from customers, as discussed earlier. A little thank you note can be surprisingly effective in striking a personal chord with customers, thereby helping to form a bond between the shopper and the brand.

Alternatively, if merchants wish to do so, they can send a thank you email to customers. However, in the age of, this kind of message is far less personal and effective in eliciting emotions.

Therefore, the best way to surprise and delight consumers really is with a small handwritten note.

That said, if sellers want to take things to the next level, they could also send customers small gifts on their birthdays, anniversary as a customer with the company and other important dates and events.

While this sort of post-purchase marketing idea might seem simplistic, it can be worth its weight in gold in terms of facilitating new customer retention.

Final Thoughts

There are tons of post-purchase marketing ideas that retailers can implement to elevate new customer retention rates and customer satisfaction levels.

Therefore, focusing on the post-purchase experience is a critical task for retailers as satisfied customers who have already made a purchase from a business can potentially be converted into devoted customers and brand advocates.

That said, if your company wants to ensure that its post-purchase marketing efforts are successfully serving customer retention goals and increasing eCommerce revenue, reach out to.

Our dedicated team of email marketers can help your company to develop the strategies and messaging necessary to consistently keep customers engaged and coming back for more.