As it stands, Magento is one of the leading eCommerce solution providers available to online merchants.
Because of the platform’s extreme flexibility, unrestrained customization features and various other eCommerce advantages to Magento, the provider has become the digital foundation of massive brands such as Nike, Jack Daniel’s, Canon, Land Rover, ASUS, Ford, Burger King and tons of other highly-recognizable names.
The fact of the matter is that no matter if merchants opt to leverage – which is now known as Adobe Commerce – there are tons of perks to be reaped.
However, as far as are concerned, the brand advantages of using Magento far outweigh many other eCommerce solutions.
To help retailers grasp the totality of the power, flexibility, scalability and customization contained within this offering, today, we will explore some of the eCommerce advantages to Magento.
On that note, let’s get started.
11 Brand Advantages of Using Magento
While there are indeed a multitude of benefits that retailers reap from leveraging Adobe Commerce to support their online activities, it is necessary to state that, in order for merchants to get the most out of their platform, is highly advisable.
Without a skilled expert helping to oversee the process, the chances of achieving peak optimization are slim.
That said, some of the eCommerce advantages to Magento that sellers can expect to see include:
SEO plays a significant role in spreading brand awareness, helping to build authority for a company within its given niche and a variety of other brand-building activities.
Fortunately, one of the brand advantages of using Magento is that the platform has a multitude of advanced SEO features baked right in, thereby helping merchants to.
Using Magento, retailers can craft SEO-friendly URLs, integrate meta descriptions and structured data, utilize XML sitemaps, optimize content in various ways and implement a panoply of other search-optimized strategies that will help to boost the brand’s visibility in the SERPs.
2. User-Friendly Checkouts
When referencing, nearly 20 percent of consumers confess to ditching a potential order because the checkout process was too long or complicated.
Where eCommerce advantages to Magento are concerned, the platform’s checkout process is extremely streamlined, thereby making it quicker and easier for consumers to complete orders online.
This can be a massive boon for online retailers.
For instance, when to revamp the company’s online experience, one of the focuses of the project was the checkout process.
Using Magento, our team dropped the company’s checkout flow from five steps to just one. As a result, Spanx was able to achieve a 40 percent increase in conversions, a 28 percent lift in average order values and a 10 percent reduction in bounce rates.
3. Enhanced Online Performance
As far as performance goes, Magento comes equipped with enhanced indexers that enable more efficient updates and help to speed up on-site query performance.
For those who are unfamiliar, indexing is how Magento transforms data like catalog info, prices, users and the like by creating index tables and keeping them up-to-date to assist query speeds and elevate on-site performance.
Because of features like this, as well as full-page caching (which we will discuss in a moment), online retail websites can load significantly faster than some of the other eCommerce solutions on the market today.
4. Full-Page Caching
Another brand advantage of using Magento that relates to performance enhancements is full-page caching.
“Magento uses full-page caching on the server to quickly display category, product, and CMS pages. Full-page caching improves response time and reduces the load on the server. Without caching, each page might need to run blocks of code and retrieve information from the database. However, with full-page caching enabled, a fully-generated page can be read directly from the cache.”
What this ultimately means is that users are going to receive a better on-site user experience as they are not waiting as long for pages to load. This is critical in gaining the leg up over the competition as page speed and bounce rates have a direct correlation.
“We’ve all heard that we should strive to keep our webpage load times under the benchmark of two seconds. It’s been the benchmark since 2015… What we found was that, unsurprisingly, a page’s load time directly impacts bounce rate… We can see that the average bounce rate for pages loading within two seconds is nine percent. As soon as the page load time surpasses three seconds, the bounce rate soars, to 38 percent by the time it hits five seconds!”
As a result of this dynamic, full-page caching is a major brand advantage to using Magento.
5. Mobile-Friendly Design
As just about everyone is aware, mobile is the future of eCommerce and likely the internet itself.
As shows, mobile sales are poised to account for nearly 54 percent of all eCommerce sales in 2021.
Given this trend within eCommerce and the larger digital environment in general, it is imperative that retailers ensure that their sites are not just mobile-friendly, but optimized for small screen devices.
Fortunately, one of the eCommerce advantages to Magento is that the platform is mobile-friendly, featuring a variety of responsive design themes, a mobile-friendly checkout and more.
Using Magento, merchants can ensure that their site is supported by a multitude of device types utilizing any number of screen resolutions.
At the same time, Magento’s admin panel is touch-screen friendly. This means that retailers can easily manage their stores from their own smartphones or tablets.
While this may not seem like a big advantage to some as many eCommerce platforms are mobile-friendly, Magento not only gives users access to a variety of mobile-oriented features, but it takes things a step further by leaning into the future of mobile with its PWA Studio, which leads us to our next point.
6. Magento’s PWA Studio
It’s hard to argue against the idea that as there are a panoply of benefits to implementing this kind of technology.
For those who are unfamiliar with the concept of progressive web apps (PWAs), in a nutshell, this technology takes the best aspects of mobile websites and native applications, thereby producing something that is far superior to either.
Sellers who implement PWAs tend to see:
- Increased speed
- Greater flexibility
- Better security
- Elevated conversion rates
It is for these (and many other).
One of the brand advantages of using Magento is that the platform comes equipped with the PWA Studio.
is essentially a set of tools retailers can utilize to create, launch and maintain a PWA storefront on Magento.
When speaking of eCommerce advantages to Magento, it is impossible to overlook this offering as the and greater performance than can be achieved with some of the more standard solutions on the market.
7. Massive Upload Catalog
One of the things that retailers complain about in regards to some of the other eCommerce solutions on the market is the limitations imposed on the number of items a store can carry.
While there are workarounds to these kinds of restrictions, none of them are exactly ideal.
Therefore, one of the eCommerce advantages to Magento is that the platform does not institute any sort of product catalog limits. This means that, theoretically, merchants can offer consumers millions of different items without encountering any kinds of problems with the platform.
8. Shipping Management
When it comes to, shipping orders can sometimes be an area of frustration for business owners.
However, Magento offers retailers a variety of options for configuring tools to help make the shipping process much easier and smoother for store owners.
With Magento, sellers can access everything from support for local postcode calculators, shipping estimates, custom shipping rules and tons of other valuable features.
Using the elements offered, retailers can establish the systems necessary to seamlessly manage the entirety of the company’s shipping management efforts.
9. A Sizable Online Community
Given that Magento is an open source platform, it has amassed a massive online community over the years. As it stands, there are over 300,000 Magento developers across the world.
This online community is a constant resource for retailers, available to provide support, development, customization and just about anything else sellers can imagine.
Additionally, many of these individuals regularly develop third-party extensions for the platform, thereby contributing to Magento’s massive library of extensions, helping sellers to achieve the functionality they desire.
10. Customizable Security Features
Another of the more noteworthy eCommerce advantages to Magento is the ability to customize multiple levels of security permissions. From login screens to secondary password prompts and beyond, there are tons of customizable security benefits that Magento has to offer.
For instance, retailers can utilize features like two-factor authentication to add an extra layer of security to their online presence. Moreover, merchants can choose a custom path for their admin area to prevent unwanted intruders and employ SSL to secure web pages to elevate consumer confidence.
All of this, as well as the security features not mentioned here, are vital for cultivating faith in a website, thereby making customers more likely to trust the site and complete their orders.
11. Infinite Customization Potential
When discussing the brand advantages of using Magento, it is impossible not to touch upon the platform’s complete customization potential.
The fact of the matter is that all businesses are unique in their style, brand and product offerings. However, in order to stand out among the increasingly crowded sea of online retailers, sellers will need to customize their websites.
This is where Magento really shines as the platform allows for retailers to easily install themes and extensions that suit their business needs or create a completely custom website from scratch.
However, those choosing to go the latter route are advised to to ensure an optimal outcome.
Due to the open-source nature of the platform, the online experiences that merchants produce are only limited by their imagination.
While this list of eCommerce advantages to Magento is by no means exhaustive, this should give retailers a good idea about the brand advantages to using Magento and what the platform has to offer overall.
Because of the types of benefits listed above, Magento has become one of the most popular eCommerce platforms on the web and the preferred choice for many international brands.
While there are certainly a myriad of benefits that Magento offers its users, it is also worth noting that those advantages do come at a cost. The reality of the situation is that Magento does have a steeper learning curve than some other eCommerce solutions.
It is for this reason that merchants are strongly advised to partner with a skilled Magento developer to help create a stunning user experience that maximizes the platform’s potential.
If your brand is looking to create a unique, optimized, stand-out experience that blows away customers and the competition, reach out to .
Our award-winning team of eCommerce developers and designers can help your company create a memorable online retail experience that cultivates loyalty and compels customers to convert time and again.