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Adobe Commerce and Small Screen Devices: 12 Perks of a Mobile-Friendly Platform

Category: RECENT
July 13th 2021
12:56:54 am

As of now, there are two types of devices that are currently competing for people’s attention in the eCommerce arena: desktop and mobile.

However, by most metrics, it would appear that mobile is winning the battle.

Just a few years ago, in 2017, mobile accounted for 34.5 percent of all eCommerce sales, according to. In 2021, that figure has risen to nearly 54 percent.

Many retailers are well aware of the trajectory that small screen retail is on and are busy. Ultimately, a massive part of this preparation comes down to having an eCommerce website that is capable of catering to mobile audiences.

After all, if half of a company’s customers are potentially accessing the site via a mobile device, then ensuring that the selected platform can produce a favorable small screen experience is of critical importance.

This dynamic has forced many retailers who are looking to either enter the eCommerce arena or to ask:

Is Magento mobile-friendly?

That is what we are all here to explore.

Today, we will examine if Magento is a mobile-friendly platform for merchants to utilize, as well as some of the benefits and advantages of employing a mobile-friendly eCommerce platform.

On that note, let’s get started.

Is Magento Mobile-Friendly?

First, it is somewhat important to note that the correct question would technically be “Is Adobe Commerce mobile-friendly?” given that and has since renamed Magento Commerce to Adobe Commerce.

However, this only took place in April of 2021, so the mistake is forgivable. Moreover, since the Magento moniker still exists, some might find things a bit confusing.

Suffice to say that for the purposes of this piece, Magento and Adobe Commerce will be used interchangeably.

That tidbit of information aside, Magento has always been a powerful platform for eCommerce retailers to utilize. However, Magento 1 failed to ensure mobile responsiveness for its users. This was a considerable reason for why many opted to when the option became available.

Moreover, since, this is something of a moot point.

As far as Magento 2 is concerned, those who ask “Is Magento mobile-friendly?” will be pleased to know that it is indeed a mobile-friendly solution.

The reality of the situation is that through Magento (or should we say Adobe Commerce?), retailers can create responsive eCommerce websites, develop mobile applications or even.

Therefore, when asking “Is Magento mobile-friendly?” not only should retailers understand that the answer is “yes,” but they should keep these points in mind as well:

Magento Provides Enhanced Flexibility

In today’s omnichannel ecosystem, retailers are constantly seeking out flexible solutions that will enable them to expand their customer base and reach new audiences, potentially through new devices.

Fortunately, is easy with Magento.

Ensuring that a merchant’s site is not only flexible but also mobile-friendly is a wholly achievable goal using, as the tool allows sellers to easily create their own progressive web application for their online store.

Thus, thanks to the nature of progressive web applications, retailers can via Magento.

Magento Is SEO-Friendly

While this point may not immediately seem like a benefit for those seeking a mobile-friendly eCommerce solution, the fact is that since went into effect, mobile performance and SEO are intimately linked.

Given that Magento (or Adobe Commerce) does prioritize mobile experience and SEO performance, this platform is ideal for those seeking to cater to small screen audiences.

Magento Is Secure and Reliable

Given that has been skyrocketing in recent years, it is essential for mobile users to understand that the sites they visit on their devices are safe and secure.

Thankfully, Magento was built with security in mind, helping retailers to create guarded shopping experiences for their customers.

With the question of “Is Magento mobile-friendly?” answered, let’s go ahead and examine some of the perks of utilizing a mobile-friendly platform.

12 Perks of Using a Mobile-Friendly Platform

While many consumers still opt to shop on desktop devices, mobile is quickly becoming the dominant device type for online retail shoppers, as illustrated earlier.

Because of this dynamic, there are a panoply of different perks to be had from employing a mobile-friendly eCommerce platform, including:

1. Elevated SEO Rankings

Due to Google’s mobile-first index, the company tends to rank sites with better mobile experiences higher than those that are not optimized for smaller screened devices.

Therefore, partnering with an eCommerce platform that caters to responsive, mobile designs and includes various mobile-friendly implementations can have a considerable impact on a brand’s SEO performance.

2. Higher Conversion Rates

Producing a mobile-optimized website helps to ensure that consumers can complete a purchase, no matter the type of device they opt to use.

While conversion rates tend to be lower on mobile devices than they are on desktops (generally speaking), giving customers the ability to smoothly make a purchase from their smartphone or tablet means that retailers are likely to.

There are a slew of different studies online that bear out this assertion.

3. Greater Customer Satisfaction

A smooth, responsive mobile experience is critical to customer satisfaction for mobile users. When shoppers enjoy browsing a website, they are more likely to come back and shop again. At the very least, they are more likely to rate the business positively.

One of the best ways for sellers to retain customers and reduce churn rates is to present visitors with a premier on-site experience.

4. Ability to Build Trust and Credibility

Most merchants are aware that consumers are less likely to recommend a brand that has a poor quality website. Honestly, if a site has simple grammatical errors, visitors are likely to perceive it poorly. As:

“[An] analysis of more than 5,000 site visits over a two-week period showed that the bounce rate. . . on landing pages with sloppy spelling and grammar was 85 percent more than those that were correctly written and spell-checked.”

This means that retailers who possess sites that are not optimized for mobile are also likely to see extremely high bounce rates. This activity signals distrust in the brand.

However, for those who utilize mobile-friendly eCommerce solutions like Adobe Commerce, site visitors are more likely to perceive the company as professional and trustworthy.

5. Increased Time on Site

Much of the online world is a competition for people’s time and attention.

As an eCommerce retailer, sellers have just a couple of seconds to capture a visitor’s attention before they bounce to another site. This is even more true for those who access a merchant’s site via mobile, as these folks are likely out and on the move. If they are not, some social media app is likely nagging at them, pulling their attention away with notifications.

However, if a visitor can easily navigate a website on their mobile device and content is formatted correctly, then sellers increase their chances of keeping that person on their site for longer, potentially getting them to convert in the process.

6. Faster Load Times

Speed is vital to both the user experience and SEO. Moreover, as mentioned a moment ago, sellers only have a moment before a visitor bounces from their site. In fact, as:

“As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123 percent.”

Therefore, possessing a mobile-friendly eCommerce solution is critical to keeping load times down as sites that are not mobile-friendly will inevitably take longer to load on small screens.

However, this is not to say that merchants don’t need to put work into their mobile sites just because they have a platform that caters to this crowd. In fact, establishing is critical for long-term success.

7. Convert More Social Media Followers to Customers

A company’s social media profiles should all have links to the brand’s website. Moreover, many social platforms utilize shopping features that act as portals to a retailer’s dedicated online store.

At the same time, millions (if not most) of people who access social media regularly do so through a mobile device. This means that by possessing a mobile-friendly website, sellers will be able to, for instance.

The same holds true for other popular social websites like Facebook, TikTok and others.

8. Retailers Will Become More Competitive

While most merchants have come to consider mobile-friendly websites a necessity, there are still scores of businesses that still have traditional desktop-only websites.

As a result, these brands are far less competitive than their mobile-optimized counterparts.

Therefore, businesses that can cater to both desktop and mobile audiences are far more competitive than those that are unable to meet the needs of mobile users.

9. Sites Become More Relevant

Much like the point about becoming more competitive, those who possess a mobile-friendly website instantly become more relevant than those who do not.

Welcome to the 21st century!

The bottom line here is that those with a mobile-friendly site are going to be capable of reaching and engaging more folks than those who only cater to desktop audiences.

This leads us directly to our next point.

10. Greater Reach

There are two dynamics at play here.

Those who utilize a mobile-friendly eCommerce solution are capable of engaging people who access their site on desktop and on a myriad of mobile devices, thus increasing the seller’s potential reach.

Additionally, due to the fact that Google favors mobile-friendly websites, those who optimize their site for small screen experiences are likely to earn greater visibility in Google’s SERPs, thereby boosting the merchant’s reach once again.

11. Good Mobile Experiences Are More Memorable

A great mobile experience can help a seller’s brand to stand out in a crowded market, thereby making it more memorable to visitors.

This is essential given how much competition exists online today.

Moreover, when a seller sticks in a shopper’s mind, that person is likely to revisit the site. With each subsequent purchase, that individual becomes more likely to complete a purchase.

For those who do buy and return to the site, a premier mobile experience can help to foster customer loyalty.

12. Improved Backlinking

In addition to the many other benefits listed above, those who build their site using a mobile-friendly eCommerce platform are likely to see better backlinking, which will improve the company’s SEO performance.

With a mobile-friendly website, each backlink that a retailer gains goes to a single domain, as opposed to two different ones for those who create separate desktop and mobile sites. As a result, merchants are likely to see more traffic from the increased visibility.

Final Thoughts

So, is Magento mobile-friendly?

It is indeed mobile-friendly.

In fact, Magento (or Adobe Commerce) is one of the more mobile-friendly solutions on the market today, given its open-source code, which retailers can manipulate as they see fit. Combine that with its mobile app and PWA offerings, and Magento is a clear winner in the small screen department.

Given all of the benefits that can be reaped from a mobile-friendly design, retailers cannot afford not to cater to mobile audiences in the current digital paradigm.

If your brand wants to move to Magento or just ensure that its Adobe Commerce website is fully optimized for small screen devices, then reach out to.

Our award-winning team of Magento developers can help to build and optimize a Magento store that stands out to mobile users, drives qualified traffic and converts visitors into loyal customers.