While the claim is patently false, many are under the misconception that backlinks from social media are void of value.
In reality, learning how to use social media for backlinking is an incredibly useful skill as these types of links can be quite helpful.
Given that it is possible for retailers to leverage social media as a means to (and better ones at that), today, we will go ahead and take a look at how to use social media for backlinking to aid merchants in bolstering their SERP performance.
Let’s dive in.
How to Use Social Media for Backlinking: Eight Tactics for Success
As it stands, there are a multitude of ways in which sellers can utilize their social media profiles and presence to generate backlinks and help boost their visibility online.
Some of those strategies include:
1. Include Links in Company Profiles
This is one of the quickest, easiest and most obvious ways to gain backlinks from social media, so we won’t spend much time on this tip.
Additionally, while the website links that brands include in their social media profiles are nofollow, they can aid in diversifying a merchant’s backlink profile.
Since retailers are typically only presented with a single destination for linking, it is wise for them to make the most of this space by linking to their homepage or to a landing page for an ongoing promotion.
2. Engage Other Brands and Bloggers
A fantastic strategy for using social media to generate eCommerce backlinks is to connect and develop relationships with other websites within a merchant’s niche.
Other brands and industry bloggers love it when they can make connections and receive engagement with peers on social media. This engagement can open the door for link building opportunities such as, content mentions or even content exchanges.
Retailers can successfully form relationships with other brands and bloggers by following the steps listed below:
- Generate a list of top bloggers and websites within a seller’s industry. Avoid direct competitors. Instead, seek out those who compliment a merchant’s products or services.
- Add or follow those businesses and content creators on social media
- Begin engaging with their posts by commenting, retweeting or sharing and liking images and updates on a regular basis.
- After some time passes, retailers are likely to see these bloggers or businesses reciprocating the engagement.
- At this point, merchants are positioned to reach out to these contacts directly to explore mutually beneficial link building opportunities.
The fact of the matter is that this strategy takes a considerable amount of patience, so it is important that retailers do not lose motivation or get discouraged if they fail to generate much of a response at the beginning.
Take a personalized approach to this strategy and, in time, it is more than likely to bear fruit.
3. Engage with Social Media Influencers
In the same way that it is wise for sellers to connect with brands and bloggers, it is also critical (for backlinking purposes) that merchants engage with relevant social media influencers.
The fact is that if an influencer feels a connection with a retailer’s brand, there is a decent chance that they will start promoting that company. Not only will this lead to more brand awareness and potential backlinks, but it could also should the brand and social celebrity decide to collaborate officially.
As far as how to use social media for backlinking is concerned, this strategy is quite similar to the previously outlined method for connecting with other companies and bloggers.
Therefore, it is wise for merchants to compile a list of influencers with whom they would like to associate and begin attempting to grab their attention by commenting on their posts and sharing their content.
The more retailers share, like and engage with an influencer’s posts, the more likely these folks are to give a shout-out to the brand and link back to the company’s site.
However, when using this strategy, it is wise that retailers not try to target massive social media personalities like Unbox Therapy, Salt Bae, Charli d’Amelio and the like as they are far less likely to take notice of the company.
Instead, retailers should consider, mid-tier influencers and others who are more likely to see that a brand is engaging with their posts.
4. Nurture Relationships with Existing Backlinkers
Those who have already linked to a brand in the past are far more likely to do so in the future as well. Therefore, merchants shouldn’t sink all of their time and energy in attempting to cultivate new relationships.
Instead, much like with, retailers should spend a considerable amount of time nurturing the relationships that they have already developed.
Therefore, if sellers notice that a person or organization has linked back to their site, reach out to them on social media and thank them. Retailers might also consider reciprocating the support by sharing the piece of content in which the company has been mentioned.
Truthfully, publications that provide backlinks to others will always appreciate shares, as it helps to expand their reach and clicks. Moreover, if folks know that a brand will be willing to share articles in which it has been included (read: linked), there is a good chance that they will be more inclined to include the brand in future pieces as well.
For those who have linked a brand before, give them a follow and engage with their content and posts regularly, even if the company isn’t mentioned in that specific piece or post.
A like and comment here and there only takes a couple of minutes (at best) and helps to ensure that the brand stays top-of-mind with that specific publication, thereby increasing the chances of earning a new backlink.
5. Produce, Publish and Post Evergreen Content
Truth be told, there are tons of. Among those perks is the potentiality for earning tons of backlinks over months and years, given that the content never goes out of date.
Therefore, it is wise for sellers to aim to regularly produce and share evergreen content on social media as this will help to increase the number of backlinks that the piece receives.
Additionally, when retailers share evergreen content on their social profiles, they might even consider pinning it to the top of their feed, thereby helping to ensure that anyone who visits the profile will see it and potentially be inclined to link to it in future pieces they produce.
6. Use Quality Graphics to Build Links
Alongside evergreen content, graphics can be a great way for merchants to build backlinks through social media.
Image-based content like cartoons, illustrations and infographics, in particular, translate exceptionally well to social media as they are eye-catching and easily shareable.
Sharing high-quality graphics like infographics is an excellent means of earning backlinks for a brand, particularly if the infographic is tied to a larger piece of content, such as a blog.
Images are a fantastic way to get social media users to stop scrolling, potentially click through to a piece of content and link back to the information when writing a blog on the same or a similar topic.
To increase the reach of the information, be sure to to help get the graphic in front of the right types of users.
7. Leverage Platforms Like Quora and Reddit
, Facebook, Instagram, Twitter and the like is the most common path for retailers to take when aiming to build an audience or cultivate backlinks from social media.
However, because merchants are so focused on these platforms, they often end up overlooking potentially backlink-rich resources like Reddit and Quora.
When it comes to how to use social media for backlinking, the two aforementioned platforms allow sellers to post links to various pieces of content in their answers.
While these links are typically nofollow, retailers can still generate referral traffic and natural content mentions by engaging with the right types of posts.
Moreover, as alluded to earlier, nofollow links can actually be good for a retailer’s backlink profile. When discussing, Search Engine Watch states:
“Many SEO specialists don’t consider Quora and Reddit viable sources for link-building because the backlinks coming from these platforms are nofollow. Taking into account the myth about the uselessness of nofollow links – nofollow translates into no-good for them. This misconception is easy to clear up: 1. Your backlink profile looks suspicious to Google and other search engines if it contains dofollow links exclusively. Diluting it with good nofollow links allows creating an organic-looking and diversified link profile. 2. Google perceives nofollow links as ‘hints,’ which means they still have a positive effect on your promotion. Even Google’s John Mueller confirmed it.”
With this context provided, it is clear that in the conversation of how to use social media for backlinking, sites like Reddit and Quora can be quite beneficial to a seller’s backlinking efforts and overall backlink profile.
However, setting the benefits of nofollow links aside, when great content is posted to sites like these, there is the chance that someone conducting research for a piece of content will come across the work and link to it in their publication.
8. Generate Second-Tier Links
For those who are unfamiliar, are generated when a retailer links to someone’s site, who then turns around and links back to one of the original retailer’s web pages.
For instance, if a merchant were to guest post on an industry publication that featured a bio for that seller (i.e., the author), that bio would likely contain a link back to the retailer’s site.
If the merchant then shares that article on social media, they are sharing a link to the publication for which they wrote, not to their own website. However, because the site is linked in the author’s bio, that share can still generate links for the retailer.
In the context of how to use social media for backlinking, this is kind of a roundabout way of doing things, but there are some substantial benefits to this tactic.
One of which is that retailers are not sharing their own site’s content. This can be more appealing to many social media users as they are more likely to see the brand as trustworthy by sharing good information instead of overly promotional as the brand just shares its own content.
The more shares and traffic retailers generate for the main website, the more likely it is that the brand’s website will also gain traffic and backlinks.
However, it is worth noting that this strategy is likely to work best when the site the retailer is linking to has a high authority.
Therefore, it is best that merchants brush up on.
When it comes to learning how to use social media for backlinking, content is still the core component to success. Be it evergreen content, guest posts, comments that link to relevant blogs, or the like, content is the key ingredient in many of these tactics.
Therefore, possessing is critical for successfully building backlinks via social media. Without this, there really isn’t much for people to backlink to, as content is the heart of the internet.
However, putting together a compelling and constructive content marketing strategy is always easier in theory than in practice.
If your brand wants to learn how to use social media for backlinking, reach out to.
Our dedicated team of content marketers can not only help your brand develop the kind of content worthy of high-authority backlinks, but they can also help you to use social media to acquire those links from trustworthy sources.