Episode 25: Managing Complexity In B2B eCommerce With David Stillson Senior Architect At Lippert Components blog post

Category: RECENT
April 2nd 2021
5:32:13 pm

This podcast’s origin story.

And we are back with another episode from Season 2 of The Hard Truth About B2B eCommerce podcast. This week, hosts Isaiah Bollinger and Timothy Peterson welcome David Stillson onto the show. David has over 15 years of experience in Manufacturing, eCommerce, and business systems.

In episode 25, we learn that David is currently the technical architect and manager of eCommerce Developers in LCI’s digital experience team, a multi billion dollar public company. David has experience working with both small and very large B2B eCommerce businesses. We discuss the complexity of B2B from integrations to scaling sales and marketing as well as changing the culture within an organization. David gives great advice for people both new to the journey but also more experienced in the B2B journey looking to scale their online business.

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcome David Stillson, Technical architect and Manager of eCommerce Developers in LCI’s digital experience team to discuss: .

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcaster listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!.

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!.

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.