Nine Reasons Successful eCommerce Brands Are Choosing Website Customization

October 11th 2021
12:53:41 pm

Out-of-the-box, do-it-yourself eCommerce solutions have lowered the bar to entry for online retail and have come with a host of benefits. However, as is typical with pre-packaged solutions, they do not meet the needs of all businesses.

For this reason, many successful retailers have opted to turn to to meet their needs.

The reality of the situation is that the eCommerce arena is more competitive than ever before, and the events of 2020 have only accelerated that trend.

Therefore, in order for sellers to be successful in the current paradigm, it is imperative for retailers to stand out by, enhancing on-site offerings and really creating a memorable interaction.

To achieve these aims, custom eCommerce development is necessary for scores of merchants.

However, outside of merely being memorable and building a great customer experience, there are a panoply of benefits associated with custom eCommerce development.

To clue sellers into some of those perks, today, we will take a look at nine of the top benefits that come from custom website development and how this undertaking can help retailers stand out from the increasing number of digital merchants crowding the online space.

Without further ado, let’s get started.

1. Third-Party API Integrations

The demand for third-party API integrations has steadily grown over the years, ultimately becoming a vital aspect of online retail and part of the reason why many merchants opt for custom eCommerce development.

The fact of the matter is that APIs aid retailers in procuring detailed insights into their customers so they can present them with more tailored offerings such as products, content and the like.

APIs help to customize the user experience, tailoring it to the needs of a site’s visitors, thereby making the brand more appealing. However, not all out-of-the-box solutions are capable of integrating with such technologies, thereby leading brands to explore custom eCommerce development.

For example, retailers might employ a non-standard CMS to help gain a competitive edge and deliver unique, custom content offerings that help to set the company apart, thus necessitating a custom solution.

In fact, this is precisely what took place when.

In late 2020, Brown Jordan teamed up with Visiture to help them convert their business into a digital-first enterprise solution. After analyzing the company’s existing assets, goals and aspirations, Visiture determined that a custom eCommerce website was the best route for the company.

As a result, Visiture helped Brown Jordan replatform to Adobe Commerce, thereby enabling the brand to employ a PWA layer.

Part of the reason for this determination was that custom eCommerce development would allow Brown Jordan to integrate its site with tools like.

For those who are not in the know, Prismic is an API content management system that enables users to easily select the language, technology and framework best suited for the user to best manage their content.

Through the use of tools like Prismic, the headless API-oriented architecture allows for users to employ whichever technologies they like, thereby helping to hasten the speed of development.

At the same time, the solution’s content editing features allow for marketers to reduce the time-to-market for new pieces.

That said, if Brown Jordan had been utilizing a one-size-fits-all eCommerce solution, integrating such powerful tools would require a great deal of work, if it would be possible at all.

As a result, custom eCommerce development was the best choice for the brand.

2. Better SEO Outcomes

Anyone who operates online professionally is aware of the importance of search engine optimization and its impact on website traffic, conversions, sales and the like.

However, while there are indeed many great out-of-the-box eCommerce solutions available, not all of them allow for users to reach their peak potential for SEO optimization.

In fact, some pre-packaged eCommerce solutions greatly limit a merchant’s ability to optimize their website, thereby restricting their SERP visibility in the process.

For instance, many of the cookie-cutter solutions on the market do not enable sellers to alter robots.txt files and limit site speeds via dedicated hosting, along with other issues that limit a user’s control and thereby limit their SEO potential.

For these reasons, many successful retailers opt instead for custom eCommerce development as building a site from scratch enables them the freedom required to optimize a site for search in every way possible.

One of the most significant areas of optimization for such sellers is website speed, which leads us to our next benefit.

3. Enhanced Website Speed

Slow loading sites will result in a sizable number of lost customers.

As research from Pingdom on:

“What we found was that, unsurprisingly, a page’s load time directly impacts bounce rate… We can see that the average bounce rate for pages loading within two seconds is 9 percent. As soon as the page load time surpasses 3 seconds, the bounce rate soars, to 38 percent by the time it hits 5 seconds!”

As a result of this kind of information, retailers will naturally want to figure out.

One such way to achieve this aim is through custom eCommerce development.

By employing a custom eCommerce website, retailers have more control over optimization measures that impact load times, such as using a content delivery network, utilizing a premier hosting service, employing caching techniques, and other such solutions.

4. Custom Features and Personalization

Once retailers have gotten to the stage of even considering custom eCommerce development as a potential solution, it is essential to understand that this route will provide the ability for sellers to begin implementing memorable features that will help to grab consumers’ attention and drive conversions.

For instance, a critical task in eCommerce today is to to deliver more relevant, singular experiences that speak to individual shoppers.

Where pre-built eCommerce solutions are concerned, many of these platforms understandably sacrifice customization options in favor of standardization.

However, for those who are ready to, personalization and unique features are incredibly important to continued growth.

Part of the reason for this is that, as, 71 percent of consumers feel frustrated due to impersonal shopping experiences. Meanwhile, 74 percent of shoppers are disappointed when website content is not personalized to their tastes.

Therefore, in order to push personalization options and retail growth to their maximum potential, retailers will need to break away from out-of-the-box solutions and venture into custom eCommerce development options.

5. Increased Retail Sales

Another benefit of custom eCommerce websites is that retailers will have a much greater ability to control and dictate the user’s shopping experience, thereby providing greater control over online sales.

The bottom line is that if sellers are able to selectively prompt and guide users based on best practices, proven methods and personal preferences, they are far more likely to achieve better results.

As merchants dive into, they will become increasingly familiar with their audience’s behaviors, motives, discovery pathways, reasons for buying and the like.

The ability to alter eCommerce websites to suit newfound information is a significant dividing line between those who are barely treading water and those who succeed in the eCommerce arena.

Moreover, the ability to is going to be far easier for merchants who have opted for custom eCommerce development than it will be for those who are using pre-packaged solutions.

The more data retailers have on their audience, the more effectively they will be able to tailor their website to their shoppers’ needs and wants, thereby increasing eCommerce revenue as a result.

6. Enhanced Security

is of critical importance for modern-day retailers. The plain fact of the matter is that eCommerce businesses are incredibly prone to hacking, which can easily lead to data loss and manipulation.

While many pre-packaged eCommerce solutions are going to come with a decent level of security, custom retail websites will enable merchants to implement security measures above and beyond what out-of-the-box solutions provide.

Moreover, implementing additional security measures on pre-made websites can be rather challenging. On the other hand, those who opt for custom eCommerce development can integrate additional levels of security from the site’s foundation.

In the current digital paradigm, possessing top-level security features is imperative to earning the trust of consumers and generating sales.

7. Highly Scalable

One of the most significant benefits of custom eCommerce development is that these types of websites are highly scalable and can grow alongside a brand without the need for more expensive programs or extra license purchases.

With custom retail solutions, merchants can add anything that the company needs now or later without major disruptions to service. This is a significant advantage over retailers who initially opt for an out-of-the-box solution, only to find in a few years’ time that it is necessary to.

Alternatively, opting for custom eCommerce development enables sellers to set a unique, strong and scalable foundation from the start. As the company grows, the site will require fewer upgrades and minor tweaks every now and again.

As a result, this will, in the end, save sellers a significant amount of time, money, energy and downtime.

However, this is not the only savings that custom eCommerce development provides.

8. Time Savings

Believe it or not, custom retail websites can also be a timesaver for merchants.

The fact of the matter is that will save retailers tons of time as they will not waste energy or resources tinkering and modifying templates and themes on their own.

With out-of-the-box solutions, merchants might have to spend time learning how to code to achieve specific outcomes or invest hours into customizing templates.

However, with custom eCommerce development, none of this is a concern and retailers can get precisely what they are looking for much quicker.

9. Custom eCommerce Stores Are More Competitive

In the age of Amazon, Walmart and eBay (let alone the untold number of DTC shops online), smaller organizations can find competing with more prominent companies to be quite challenging.

However, the difficulty level often drops for those who employ custom eCommerce development.

The reason for this is that, when it comes to competing with similar brands in a niche, merchants will possess a far superior on-site experience, thereby helping the company to stand out from the crowd.

When it comes to stepping toe-to-toe with the major platforms, in most cases, it is best to join them instead of trying to beat them. That said, a custom eCommerce website with an excellent user experience is going to help sellers convert more customers that would otherwise use such a solution to procure products.

Therefore, in the end, the company will be far more competitive than if it were to use a pre-packaged eCommerce solution.

Final Thoughts

While small retailers are likely to opt for out-of-the-box solutions, those who are growing are advised to consider custom eCommerce development options as there are tons of benefits that accompany such an endeavor.

When sellers begin down the customization route, the possibilities become nearly endless and retailers are positioning themselves to generate more traffic, click and sales while also cultivating more loyal customers along the way.

In today’s hyper-competitive eCommerce environment, custom development is a significant pathway to growth and greater success.

However, to obtain a site that can reap the benefits listed above and serve organizational ambitions, retailers must partner with a development agency with a track record of building superior eCommerce experiences.

That said, if your company is ready for a custom eCommerce website that leaves a lasting positive impression on visitors and customers alike, reach out to.

Our award-winning team of developers and designers can help your team construct a data-driven eCommerce experience that is designed to compete in the modern age of online retail.