In today’s omnichannel, interconnected eCommerce environment, the average retailer relies upon hundreds of different applications to support their online efforts. However, despite this fact, a mere 28 percent of business systems integrate. As:
“Integration challenges are slowing digital transformation initiatives for 85 percent of IT organizations. Integration needs from business teams are increasing demand on IT. Here are the key findings: The average organization has 900 applications, and only 28 percent are currently integrated. Eighty-nine percent of IT leaders report data silos are creating business challenges for their organizations’ digital transformation initiatives, up from 83 percent in 2019.”
The fact of the matter is that demand for integrations is increasing across all business verticals, including eCommerce.
It is for this exact reason why companies like Celigo are becoming critical tools for retailers. At the same time, much like, it is essential that sellers team up with Celigo certified eCommerce agencies to ensure that their system integrations are handled competently, professionally and smoothly to provide the best outcomes possible.
After all, if merchants do not have a means of sharing critical data points across various platforms and teams, brands will be unable to reach their fullest potential.
To help retailers maximize their organizational efforts and operations, today, we will explore eCommerce integration, its benefits and challenges and how Celigo addresses these matters, as well as the advantages of partnering with Celigo certified eCommerce agencies.
On that note, let’s get started.
What Is eCommerce Integration?
In a nutshell, eCommerce integrations serve to connect a merchant’s eCommerce platform to other essential business systems. These systems include order fulfillment, shipping, inventory, accounting, finance, various marketing platforms and the like. Similarly, retailers might even integrate their with their eCommerce ecosystem. As a result, back-office functions are capable of more efficiently coordinating with front-end activities such as customer service, sales, marketing, and more.
By integrating vital business systems, retailers are able to maintain more consistent and actionable information pertaining to customers and organizational operations while also enhancing employee productivity and.
eCommerce Integration Advantages
Truthfully, there are tons of. When merchants integrate their eCommerce platform with various back-end systems, it suddenly becomes possible to improve and optimize a multitude of business operations. For instance, through eCommerce integration, retailers can:
- Maintain accurate customer, product, order and shipping information without the need for manual data entry.
- Hold consistent inventory levels and prices across systems and provide customers with the correct information.
- Present consumers with a better experience across a variety of channels, devices and touchpoints.
- Elevate customer service interaction via instant order status data and information relating to products, pricing and availability.
- Sell through various marketplaces or without disrupting existing channels.
- Dissolve data silos within a business, boost employee engagement, productivity and operational efficiency.
- Scale a brand easier and pivot with changes to the market quicker.
However, while there are undoubtedly many upsides to eCommerce integration, there are challenges to be had as well.
Current eCommerce Integration Challenges
In the modern digital era, there are a multitude of business applications capable of addressing nearly all conceivable challenges that brands might encounter. Many of these applications are easy to use, simple to set up, offer streamlined interfaces and require little to no training.
However, because of the incredible number of applications at the fingertips of professionals in every possible area of business, this has – in many cases – served to silo data to specific departments, thereby hindering them from understanding or seeing how their data fits within the scope of the broader organization.
As the number of and the data within those silos continues to pile up, this dynamic ultimately leads to a lack of visibility across an organization. As a result, optimization becomes next to impossible, and the potential for costly manual errors increases exponentially.
Therefore, it is critical for retailers to break down these silos and integrate various applications to elevate organizational visibility and efficiency.
This is where Celigo excels in bettering operational performance.
What Is Celigo?
For those who are unaware or are relatively new to the eCommerce integration discussion, is a leading eCommerce integration platform (iPaaS) that enables retailers to connect applications and automate various business functions.
In a nutshell, an iPaaS (integration platform as a service) is a platform that homogenizes how applications are integrating into an organization’s broader ecosystem, thereby making it simpler to automate company processes and to share data across applications.
The fact is that leveraging an integration platform makes a ton of sense for growing businesses as it standardizes the means of monitoring, maintaining and updating processes across various applications, which could be added or changed daily.
Moreover, by employing an iPaaS like Celigo, retailers can quickly and efficiently integrate applications into their business processes without needing to build integration functionality.
At the same time, brands that opt to leverage iPaaS technologies can reduce or outright eliminate manual processes and minimize dependency on spreadsheets and email while simultaneously boosting visibility, speed and accuracy across their entire organizations.
However, in order to reap these kinds of benefits, proper implementation is key. This is where partnering with Celigo certified eCommerce agencies becomes a critical necessity.
Why Partner with Celigo Certified eCommerce Agencies?
While retailers can technically pursue their eCommerce integration efforts on their own or partner with a non-certified integration firm, there are a multitude of benefits to working with Celigo certified eCommerce agencies, such as:
1. Partner Training
Celigo certified eCommerce agencies must obtain various technical certifications in order to qualify as a Celigo partner. Therefore, those that are Celigo certified eCommerce agencies receive specialized training, which gives them a far more intimate understanding of the platform, its capabilities, limitations, and recent developments.
Ultimately, this means that Celigo certified eCommerce agencies possess a greater degree of knowledge and expertise with the platform than those who are not certified.
As a result of that dynamic, there are additional benefits to be reaped, some of which will be covered shortly.
2. Greater Platform Proficiency
When working to integrate an eCommerce platform and the many applications that a retailer possesses for various teams, tasks, and operations, it is essential to partner with an agency that can successfully harmonize the company’s multiple tools as quickly, efficiently, and effectively as possible.
By working with Celigo certified eCommerce agencies, merchants significantly increase the likelihood of achieving that goal.
Because of the experience, familiarity, and skills wielded by Celigo certified eCommerce agencies, merchants are far more likely to end up with a seamlessly integrated system that can effectively share data across an organization.
3. A Partnership Rooted in Trust
Part of the reason that retailers need to know is that there are tons of dubious, deceptive or otherwise deceitful agencies that exist online.
Just because we are talking about eCommerce integration and not SEO does not make this concept any less true. The reality is that there are scores of unqualified agencies or individuals who would be happy to take a merchant’s money in exchange for a subpar, third-rate job that does not live up to the seller’s standards or expectations.
However, those who choose to partner with Celigo certified eCommerce agencies know that they are teaming up with a reputable business that is intimately familiar with the platform. Therefore, that particular firm is assured of having the knowledge and skills needed to complete the task in a satisfactory, professional manner.
4. Superior Outcomes
Because of the training Celigo certified eCommerce agencies receive and the expertise they have cultivated through their training and hands-on experience, certified agencies are far more likely to produce outstanding integration outcomes for merchants than those who are unfamiliar or have never worked with Celigo.
While some agencies might have done eCommerce integration work in the past, this does not mean that they understand the intricacies, abilities and nuances of working with a specific platform such as Celigo.
Therefore, for those who are considering Celigo as their iPaaS solution, it is imperative that they partner with one of many Celigo certified eCommerce agencies to achieve the best results possible.
5. Reduced Costs
The fact of the matter is that when a merchant opts to partner with a Celigo certified eCommerce agency, they are likely to save a fair amount of financial resources in the long run.
By choosing Celigo certified eCommerce agencies over non-certified agencies, sellers are selecting a firm that has a greater familiarity with the platform. This means that it is likely to take less time to complete the project. Moreover, thanks to their expertise in using Celigo, the likelihood of mistakes is minimized.
6. Excellent Service
Celigo certified eCommerce agencies are held to a certain standard. By virtue of being affiliated with Celigo, the company demands a certain level of professionalism from its technology partners.
Therefore, merchants who choose to utilize a Celigo certified eCommerce agency for their integration needs are assured that they will receive top-notch service.
In effect, this means that retailers can expect a high level of prompt communication, questions answered clearly and concisely, deadlines to be met as expected, and the like.
When it comes to eCommerce integration services, Celigo is an industry leader.
However, if a retailer partners with an integration agency that is unfamiliar with the platform or has less knowledge and ability than a certified Celigo partner, the project is hamstrung from the start.
Therefore, when pursuing eCommerce integration with Celigo, it is highly advisable that retailers opt for Celigo certified eCommerce agencies over existing alternatives.
If your business is ready to take its operations to the next level via eCommerce integration and is looking for a Celigo certified eCommerce agency to manage the project, reach out to.
Our award-winning team has the history, experience and intimacy with Celigo to effectively integrate your company’s application ecosystem into a unified whole that will enable the business to gain greater visibility and make more informed, prosperous decisions that result in business growth.